The Future of Mobile Gaming and it’s enemies
Mitch Lasky of the former JAMDAT, now “The New” EA mobile, gave a great
talk about where we are and where we might be going. His first
appearance since the EA acquisition of JAMDAT, Mitch gave a vision for
the future of the mobile industry.
labeled the IP rush of the last year by mobile firms as leaving
everyone with a “Brand Hangover”. To many people grabbing overvalued
IP, and then struggling to work with it or resell it.
years JAMDAT went from 0 to 684,000,000 in value. An amazing feat, but
leaves one asking why? Why did EA purchase JAMDAT for almost 5 times as
much as the Maxis purchase?
• 9 consecutive Quarters of GAPP Profitability
• Experience Mobile Management Team
• Mobile Market Dominance
• 17 more years of the Tetris License
• A portfolio of successful gaming IP
What’s in the works now that the marriage has been consummated?
• Doubling R&D spending for the next year
• Acting as a primary business unit within EA
• 58,000 SKUs in 12 months
• A Mandate to Innovate
believes that this new venture is just the thing the industry needs to
really develop the market. What can we look for in the near future for
• Stable Business Models
• Friendly easy-to-use e-commerce
• Quality Control
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